How to Trademark Your Business Internationally (Made Simple)

Let’s break it down

What Is an International Trademark?

While there’s no single global trademark that protects your brand in every country, the Madrid Protocol makes it easier to apply for trademark protection in multiple countries with one application.

You start with a USPTO trademark, then extend protection to over 130 countries that are part of the Madrid System.

Step-by-Step: How to Register a Trademark Internationally

1. Start with a U.S. Trademark Application or Registration

Before you can go international, you need a USPTO-filed trademark. This becomes the “base” for your international application.

2. Choose the Countries You Want to Protect Your Trademark In

You can select one or multiple Madrid Protocol member countries. Think about your markets—like Canada, the UK, EU, China, India, or Australia.

3. File Through the USPTO Using the Madrid Protocol

Submit your international application through the USPTO, which forwards it to the World Intellectual Property Organization (WIPO).

4. WIPO Reviews and Sends to Each Country

Each country’s IP office will then review your application individually.

5. Maintain and Monitor

Once approved, you’ll need to monitor, renew, and defend your trademark in each selected country.


Why Register Your Trademark Internationally?

Prevent copycats in foreign markets

Stop counterfeit products using your brand

Secure Amazon marketplaces globally

Boost brand credibility & investor trust

Expand with confidence

Who Needs International Trademark Registration?

Ecommerce businesses expanding worldwide

Amazon sellers in multiple countries

Franchises or licensing brands

SaaS & tech companies with global users

Exporters and manufacturers


How We Help

At IP Bureau we make international trademark filing simple.

From your initial USPTO application to your WIPO submission, we handle everything so you don’t have to worry about legal details, translations, or delays.

Ready to Go Global?

Don’t let someone else steal your brand name in another country.

Protect your brand internationally—with expert support from start to finish.

Book a Free Consultation

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Start Your International Trademark Application Today

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