If you’re building a brand, chances are you’ve heard about trademarks—but you’re probably wondering:
- “Do I really need one?”
- “How much does it cost?”
- “Can I trademark my business name and logo?”
This beginner-friendly trademark FAQ will walk you through all the basics, step by step. Whether you’re starting a business or already scaling, it’s time to protect your brand legally and confidently.
Frequently Asked Trademark Questions (And Clear Answers)
1. What is a trademark?
A trademark is a legally registered symbol, word, or phrase that represents your brand. It distinguishes your products or services from others.
2. Why should I register a trademark?
Registering a trademark gives you exclusive legal rights to your brand name, logo, or slogan nationwide. It prevents others from copying or using it.
3. What can I trademark?
You can trademark:
Your business name
Logo or design
Slogan or tagline
Product name
Sound or color (in special cases)
4. Can I trademark before launching my business?
Yes! You can file an Intent-to-Use (ITU) application if you’re planning to launch soon but haven’t started using your brand in commerce.
5. How long does it take to get a trademark approved?
On average, it takes 8–12 months if there are no objections. The process includes examination, publication, and final registration.
6. How much does it cost to trademark a name?
USPTO fees start at $250–$350 per class of goods or services. Using a professional ensures better accuracy and faster approvals (we offer affordable flat-rate packages).
7. Do I need a lawyer to file a trademark?
While not mandatory, having a trademark professional greatly reduces errors, improves chances of approval, and helps handle legal issues like Office Actions.
8. How long does a trademark last?
A registered trademark lasts 10 years and can be renewed indefinitely as long as you continue using it and file the required maintenance documents.
9. What is an Office Action?
An Office Action is a response from the USPTO requiring clarification or changes to your application. You must respond within a deadline, usually 3 months.
10. What happens if someone else uses my name or logo?
If you have a registered trademark, you can legally enforce your rights—send a cease and desist, file complaints with platforms like Amazon, and even sue if necessary.
Why Entrepreneurs Shouldn’t Delay Trademark Registration
Delaying your trademark means someone else can:
Steal your name or logo
Confuse your customers
Legally block you from using your own brand
Securing a trademark early = protecting your long-term business vision.
Need Help Registering Your Trademark the Right Way?
At IP Bureau, we help startups and entrepreneurs register trademarks without confusion, rejection, or wasted time.
Full-service USPTO filing
Office Action response
Amazon Brand Registry setup
Ready to Protect Your Brand?
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