You’ve worked hard to create a catchy, memorable line for your brand.
But did you know that unless you trademark your slogan or tagline, someone else could legally use—or steal—it?
Whether it’s “Just Do It” or “Because You’re Worth It,” slogans are brand gold. And yes—you can protect yours.
Let’s walk you through how to trademark a slogan in the USA, and why it matters more than you think.
What Counts as a Trademarkable Slogan?
A slogan or tagline can be trademarked if it:
Identifies your brand or product
Is unique and not generic
Is used in commerce (on your website, ads, packaging, etc.)
Think of phrases like:
“Melts in your mouth, not in your hands”
“The Quicker Picker Upper”
“Have it your way”
These aren’t just words—they’re legally protected brand assets.
How to Trademark a Slogan (Step-by-Step)
1. Use It in Commerce
Before filing, your slogan should be used publicly in connection with your product or service—on a website, packaging, or ads.
2. Conduct a Trademark Search
Make sure no one else has already registered or applied for a similar slogan at the USPTO.
We offer professional trademark clearance searches to avoid conflicts.
3. File with the USPTO
Submit a federal trademark application for your slogan using TEAS (Trademark Electronic Application System).
You’ll need to include:
The text of the slogan
A specimen (proof of use in commerce)
Description of goods/services
4. Respond to Office Actions (if needed)
Sometimes, the USPTO will issue a refusal or ask for clarification. That’s where having a trademark professional helps.
5. Wait for Approval & Monitor It
Once approved, you’ll receive a Registration Certificate. You’ll also need to keep it active and monitor for infringement.
Why Should You Trademark Your Slogan?
Here’s what you gain by trademarking your tagline:
Exclusive rights to use it nationwide
Legal tools to stop copycats
Boost brand recognition & trust
Increase your business valuation
Required for platforms like Amazon Brand Registry
Let Us Help You Protect Your Brand’s Voice
At IP Bureau, we specialize in trademark registration for slogans, names, and logos.
We’ll handle everything from clearance search to USPTO filing—so you can focus on growing your business with confidence.
Ready to Trademark Your Slogan?
Book a Free Consultation Today
or
Start Your Trademark Filing Online
