In today’s digital economy, mobile apps aren’t just products — they’re powerful brands.
If you’ve developed a mobile app, protecting its name and icon is critical to your business success.
In this blog, we’ll explain how to trademark your app name or icon, why it matters, and how our trademark registration service in the USA can help you safeguard your digital brand.
Why Trademarking Your Mobile App Name and Icon Matters
- Protects Your Unique Identity: Prevents others from copying your app’s name or logo.
- Builds Brand Trust: Customers recognize and trust a protected brand.
- Blocks Copycats: You can legally stop others from using similar names or icons.
- Increases Business Value: A registered trademark adds real value to your app if you plan to sell or license it.
- Essential for App Store Success: Apple App Store and Google Play are stricter about branding and trademark issues.
Can You Trademark a Mobile App Name or Icon?
Yes!
You can file a trademark for:
- The name of your mobile app
- The logo or icon representing your app
- Even taglines or slogans associated with your app
However, the name must be unique, distinctive, and not too descriptive (for example, naming a fitness app simply “Workout” may not qualify).
How to Trademark Your Mobile App Name or Icon (Step-by-Step)
1. Conduct a Trademark Search
Before filing, you need to make sure your app name or icon isn’t already trademarked.
This reduces the risk of USPTO trademark rejection.
2. Choose the Correct Trademark Class
Mobile apps usually fall under Class 9 (downloadable software) or Class 42 (software services).
Choosing the right class is critical to protect your app properly.
3. Prepare Your Application
You’ll need to submit:
- Your app name and/or icon
- A clear specimen (example) showing the app in use
- Detailed description of your app’s function
4. File with the USPTO
Submit your trademark application through the United States Patent and Trademark Office (USPTO).
5. Monitor and Respond to Office Actions
Sometimes, USPTO examiners may ask questions or raise objections. It’s important to respond professionally to avoid delays.
6. Maintain Your Trademark
After registration, you must periodically renew and protect your trademark to keep it active.
How We Help You Trademark Your Mobile App Hassle-Free
At IP Bureau, we specialize in mobile app trademark registration across the USA.
Here’s how we make it simple:
- Professional Trademark Search to avoid rejection risks
- Accurate Filing under the correct class
- Handling USPTO Communications and office actions
- Trademark Monitoring Services to protect your app post-registration
We handle everything — you focus on growing your app.
Final Thoughts: Don’t Wait to Protect Your App Brand
In a crowded digital marketplace, delaying your trademark could cost you your brand identity.
Whether you’re launching your first app or scaling an existing one, securing your app name and icon is one of the smartest moves you can make.
Protect your mobile app today with professional trademark registration services in the USA.
We’re here to help you every step of the way!
