If you’re launching a fashion label or streetwear line, protecting your clothing brand name through trademark registration is essential. A registered trademark gives you exclusive rights, builds trust, and stops others from copying your brand.
Step 1: Choose a Unique and Strong Brand Name
- Avoid generic or descriptive names like “Cool Tees” or “Urban Shirts.”
- Choose something distinctive, creative, and brandable.
- Make sure the name isn’t already in use or registered.
Step 2: Do a Trademark Search
- Use the USPTO Trademark Electronic Search System (TESS) to search for similar names.
- This step ensures your brand doesn’t infringe on an existing trademark.
- Or, let a professional trademark service do the search for better accuracy.
Step 3: Determine Your Trademark Class
- Clothing and apparel fall under Class 25.
- If you’re also selling accessories or other items, you may need additional classes.
- Accurate classification is crucial to avoid delays or rejection.
Step 4: Prepare Your Trademark Application
- Provide the exact name you want to trademark.
- Include a clear image or wordmark of your brand.
- Define the goods and services you’re offering (e.g., t-shirts, jackets, hoodies).
- Decide if you’re filing based on “use in commerce” or “intent to use.”
Step 5: Submit to the USPTO
- File online via the USPTO.gov website.
- The basic filing fee starts around $250–$350 per class.
- After submission, you’ll receive a confirmation and serial number.
Step 6: Monitor and Respond to USPTO Correspondence
- The USPTO might issue an Office Action if they need clarification or deny the application.
- Responding quickly (within the new 3-month deadline) is essential.
Step 7: Wait for Approval and Publish
- If accepted, your trademark is published in the Official Gazette for opposition.
- If no one opposes within 30 days, it moves to registration (or Notice of Allowance for ITU applications).
Step 8: Maintain and Enforce Your Trademark
- File a Declaration of Use between the 5th and 6th year.
- Renew every 10 years to keep your protection active.
- Monitor for infringement and take action when needed.
Why You Should Trademark Your Clothing Brand
- Protects your brand from being copied or stolen.
- Helps you build credibility and value.
- Enables entry into Amazon Brand Registry.
- Increases business valuation for investors or reselling.
Need Help Filing Your Trademark?
We specialize in trademark registration for clothing brands in the USA. From trademark search to filing and Office Action response—we do it all, so you don’t have to stress over legal forms.
