If you’re launching a brand or already in business, understanding the difference between the ™ symbol and ® symbol is essential. These trademark symbols are not just legal tools—they also help establish your brand’s credibility and legal protection.
What Does the ™ Symbol Mean?
- The ™ symbol stands for “trademark.”
- It does not require registration with the USPTO.
- You can use ™ as soon as you start using a brand name, slogan, or logo in commerce.
- It gives limited common law protection based on first use.
- Ideal for businesses waiting for their trademark registration or testing a new brand.
What Does the ® Symbol Mean?
- The ® symbol stands for “registered trademark.”
- You can only use it after the USPTO approves your trademark.
- It offers nationwide legal protection.
- Allows you to take legal action against infringers in federal court.
- Using ® without registration is illegal and can lead to penalties.
When Should You Use the ™ Symbol?
- Use ™ when your brand name, slogan, or logo is not yet federally registered.
- It’s suitable for unregistered trademarks that are actively used in commerce.
- Indicates a claim to trademark rights under common law.
When Should You Use the ® Symbol?
- Use ® only after your trademark is officially registered with the USPTO.
- It shows that your mark has nationwide legal protection.
- Unauthorized use of the ® symbol without registration is against federal law.
Legal Protection: ™ vs. ®
- ™ provides basic protection under common law, limited to where you operate.
- ® provides strong legal rights across all 50 states in the U.S.
Why Register Your Trademark for ® Symbol Use?
- Exclusive rights to your brand across the U.S.
- Stops others from using similar names or logos
- Enhances brand value and customer trust
- Required for Amazon Brand Registry
- Enables you to sue for damages and stop infringers
Need Help Registering Your Trademark?
At IP Bureau, we help startups and small businesses get federal trademark protection fast.
Our Services:
Trademark search and filing
USPTO application handling
Legal advice and monitoring
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