Think you don’t need a trademark yet?
You’re not alone. Many entrepreneurs believe common myths about trademark registration—until it’s too late and they lose control of their brand.
Here are the top 5 trademark myths that could put your business at serious risk:
Myth 1: “I Own the Name Because I Bought the Domain”
Truth:
Buying a domain or securing a business name with your state does NOT give you exclusive rights to use that name nationwide.
Only a federal trademark registration through the USPTO gives you full legal ownership and protection across the U.S.
Myth 2: “My Business Is Too Small to Need a Trademark”
Truth:
Whether you’re a startup or side hustle, if your brand is online or growing, it’s vulnerable.
Competitors can copy your name—or worse, trademark it before you do.
Small businesses are the most at risk and have the most to lose if forced to rebrand.
Myth 3: “I’ll Just Use ™ — That’s Enough”
Truth:
Using the ™ symbol gives you limited common law rights, but it doesn’t stop someone from registering the name first.
Only the ® symbol (available after federal registration) offers real legal power.
Myth 4: “I’ll Trademark Later When I Make More Money”
Truth:
Waiting too long can cost you:
Your brand name
Legal fees
Rebranding costs
Customer confusion
Trademarking early is a small investment that can prevent massive losses down the road.
Myth 5: “Trademarks Are Only for Logos”
Truth:
You can trademark your business name, slogan, product names, sound, packaging, and yes—your logo too.
Many businesses miss out on full protection because they assume only the logo needs coverage.
Don’t Fall for These Myths—Protect Your Brand the Right Way
At IP Bureau, we help entrepreneurs and small business owners file trademarks confidently and correctly—without confusion or legal risk.
Whether you’re just starting or scaling fast, we’ll guide you through the process and get your brand secured with the USPTO.
Ready to Trademark Your Brand?
Book Your Free Consultation
or
Start Your Trademark Application Today
