Do You Really Own Your Brand? How to Check Your Trademark Status

Introduction

You’ve launched your business, created a stunning logo, and even filed a trademark application. But the real question is: do you really own your brand? Many entrepreneurs mistakenly believe that once they apply, their trademark is fully protected. However, the truth lies in the status of your trademark with the USPTO (United States Patent and Trademark Office).

In this blog, we’ll guide you on how to check your trademark status, understand what each status means, and ensure your brand is legally secure in 2025.

Why Trademark Status Matters

Your brand’s legal protection only kicks in when your trademark is officially registered. Until then, your application may be under review, suspended, or even abandoned without you knowing.

Failing to monitor your USPTO trademark status could lead to:

  • Losing your priority filing date
  • Inadvertently abandoning your mark
  • Delays in brand enforcement and legal rights

How to Check Your Trademark Status (Step-by-Step)

1. Visit the TSDR System

Go to the Trademark Status and Document Retrieval (TSDR) page. This is the official tool provided by the USPTO to view all updates and documents related to your application.

2. Enter Your Serial Number

Use the serial number received after submitting your application. You can find this in your confirmation email from the USPTO.

3. Review the Current Status

You’ll see your application status, including any:

  • Office Actions
  • Approvals for publication
  • Notices of allowance
  • Registration certificates

4. Check Deadlines

Pay attention to any upcoming deadlines, especially if you need to respond to a USPTO Office Action, file a Statement of Use, or submit maintenance documents.

What Each Trademark Status Means

Here are the most common USPTO status terms and what they mean for your trademark:

  • New Application – Under Review: Your application is being examined by a USPTO attorney.
  • Non-Final Office Action Issued: Corrections or clarifications are needed. You must respond within the deadline.
  • Published for Opposition: Your mark is published in the USPTO’s Official Gazette for 30 days, allowing third parties to oppose.
  • Notice of Allowance: For intent-to-use applications, this means your mark has been approved—next step is to file a Statement of Use.
  • Registered: Your trademark is officially protected.
  • Abandoned: Your application has lapsed, often due to missed deadlines or lack of response.

Signs You May Not Fully Own Your Brand

Even if you’ve filed for a trademark, your legal ownership could be at risk if:

  • Your application is still pending and not registered
  • The mark is abandoned due to inaction
  • You missed a deadline to file a Statement of Use or respond to an Office Action
  • You used the wrong filing basis (e.g., claiming use when there was none)
  • You haven’t renewed your trademark after registration

Pro Tips to Secure Your Trademark Ownership

  • Set up TSDR alerts to monitor status changes
  • Work with a trademark attorney to ensure all filings and responses are timely
  • Keep a digital calendar of renewal and maintenance deadlines
  • Double-check your ownership name—errors in the applicant name can lead to invalid registrations

Final Thoughts

Filing a trademark is just the first step—monitoring your trademark status is what confirms your actual ownership. In 2025, with the USPTO enforcing stricter timelines and documentation requirements, it’s more important than ever to stay informed and proactive.

At IP Bureau, we help businesses track, manage, and protect their trademarks—from application to maintenance and enforcement. Let us help you make sure you truly own your brand.

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